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Marketing & Communications



Donor Acquisition Beyond Direct Mail


Join us for a panel discussion on effective alternative tactics for acquiring new donors, including online as well as some new twists on "old school" tactics. Panelists represent organizations of varying sizes and ages that have successfully grown significantly over the years. 

Live Blog Responding to Negative Comments On Social Media

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Live Chat


Responding to Negative Comments on Social Media

Feb 12, 2015  

Learn how to appropriately respond to negative social media posts. This is a transcript of live tweet coverage of an in-person session at Foundation Center Atlanta.

How to Thank Your Donors

Nov 18, 2013  

Your thank you letter can motivate donors to stay with (or leave) your organization. Learn the dos & don’ts of thanking your supporters from Andrea Berry, director of partnerships and learning at Idealware, and Lisa Sargent, president of Sargent Communications.

Turn Your Tryers Into Buyers, Donors, and Advocates

Oct 29, 2013  

How do you turn your single ticket attendees (“Tryers”) into loyal return/repeat customers (“Buyers”), and eventually into Donors and Advocates? Get answers from Joanne Steller, Vice President of Strategic Communications at TRG Arts.

Training Events


Visual Storytelling Strategies & Design for Nonprofits

Sep 28, 2017, 2:00 pm - 3:30 pm

Want to attract people to your cause? Then you’ll need to tell your story, and visual elements are key! Join us on September 28th for practical tools for telling a visually-engaging story, including how to create journey map and project roadmap to plan your story and how you’ll tell it. 


Messaging Matters! How to Grab the Heart and Get the Gift

Oct 10, 2017, 10:30 am - 12:30 pm
Atlanta, Georgia | In-person

Good donor communication builds relationships and trust. Yet most nonprofits do a poor job of saying anything that people either listen to or respond to. What you say, no matter if it’s verbal, in writing, in person or online, will either grab someone’s attention and inspire them to give, or turn them off, boring them to tears. 


Finish Strong: Maximizing End of Year Fundraising

Oct 26, 2017, 2:00 pm - 3:30 pm

Are you prepared to maximize your end-of-year fundraising campaign? Join us on October 26th to gain practical tips that will make you stand out from the crowd, including strategies for garnering donors’ attention and spurring them to action.


Getting Mobile-Ready for Year-End Fundraising

Nov 7, 2017, 2:00 pm - 3:00 pm

Is your fundraising strategy keeping up with our mobile age? Join us on November 1st to learn some practical tips for integrating mobile-friendly practices into your year-end fundraising campaigns and beyond.


Strategic Planning That Won't Kill You: A Rapid and Streamlined Approach

Nov 16, 2017, 9:30 am - 12:30 pm
San Francisco, California | In-person

Strategic planning doesn’t have to be nearly so complex or or time consuming. This interactive workshop will provide strategies and tools for rapid but successful strategic planning.


Online Classes


Leveraging Leadership for Social Media Success

Self-Paced eLearning  |  $45.00

Learn how social media ambassadors can add value to your online activities.

Social Media for Leaders: Find Your Voice

Self-Paced eLearning  |  $45.00

Learn how to add social engagement skills to your executive toolkit.

Build a Social Media Strategy

Self-Paced eLearning  |  $35.00

Develop your social media plan and learn how to target the people you want to reach, choose the strategies you’ll employ to accomplish those goals, and the available tools you can use to execute your plan effectively. 

Storytelling for Social Media

Self-Paced eLearning  |  $25.00

In this online course, we’ll show you how to effectively employ stories in your social media efforts.