A Corporate View of Arts Funding
Representatives from Time Warner, JPMorgan Chase Foundation, and Target discuss corporate funding for the arts and what they expect from the organizations they support, with a focus on:
- What makes a good partnership
- What corporate funders expect in a proposal, in communications, in evaluation/reporting, in recognition, and in client opportunities
- Examples of successful relationships between funders and grantees, as well as tips on what not to do
- Where employee engagement now fits into the picture
- The similarities and differences between corporate grants and sponsorships
- What’s happened to arts grantmaking, and what’s ahead for arts organizations in 2010
This is a recording of a live event. The program is presented in its entirety, but you can select a segment by advancing your audio player to the corresponding start time.
01:40 Will Maitland Weiss, Executive Director, Arts & Business Council of New York, describes the mission and work of the Arts & Business Council of New York — professional development; leadership development; and volunteer development. Mr. Weiss also is this program's moderator.
08:33 Beth McGuire Ree, Group Manager of Community Relations, Target, explains what the corporation does at the local and national levels.
23:33 Luis Castro, Executive Director, Time Warner Philanthropic Initiatives, elaborates on the programs the corporation supports.
39:48 Gayle Jennings O'Byrne, Vice President, JPMorgan Chase Foundation, describes the foundation's three focus areas.
1:00:00 Panel discussion on the nature of the funder-grantee relationship; basic do's and don'ts for grantseekers; corporate foundation giving vs. direct giving; and the effects of the current recession on corporate giving.
1:28:43 Audience Q & A and conclusion.
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